1. Advertising the American Dream
   Resource Type: Book
   Published: 1985
   
2. The Anatomy of Buzz: How to create word of mouth marketing (book review)
   Resource Type: Article/Report/Letter
   Published: 2003
   
3. The Art of Cause Marketing
   How to use advertising to change personal behavior and public policy
   Resource Type: Book
   Published: 2000
   How to craft a powerful public service campaign
4. BlueRush
   Media Profile in Sources
   Resource Type: Organization
   
5. Book Marketing
   A Guide to Intelligent Book Distribution
   Resource Type: Book
   
6. Book Marketing Opportunities
   Resource Type: Book
   
7. Book Marketing Opportunities: A Directory.
   Resource Type: Book
   
8. Building a Mail Order Business
   A Complete Manual for Success
   Resource Type: Book
   Published: 1982
   
9. Canadian Centre for Skills Development & Travel College Canada
   Media Profile in Sources
   Resource Type: Organization
   
10. Canadian Dreams
    The Making And Marketing Of Independent Films
    Resource Type: Book
    Published: 1993
    
11. Centennial College
    Media Profile in Sources
    Resource Type: Organization
    
12. Château des Charmes Wines
    Media Profile in Sources
    Resource Type: Organization
    
13. Diane Craig, President, Corporate Class Inc.
    Media Profile in Sources
    Resource Type: Organization
    
14. Durham College
    Media Profile in Sources
    Resource Type: Organization
    
15. 100 Wörter des Jahrhunderts
    Resource Type: Book
    Published: 1999
    
16. Envision Sales Inc.
    Media Profile in Sources
    Resource Type: Organization
    
17. Experiential Marketing
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more skeptical than ever about marketing and advertising
18. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
19. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
20. 5 Perfectly Promotable Ideas
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
21. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
22. Fundraising For Social Change
    Resource Type: Book
    Published: 1988
    
23. Get a Digital Life
    An Internet Reality Check
    Resource Type: Article/Report/Letter
    Published: 2001
    
24. Getting Ink for Your New Product
    Resource Type: Article/Report/Letter
    Published: 2004
    Get media coverage of your product.
25. Getting into the Mail-order Business
    Resource Type: Book
    Published: 1984
    
26. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
27. Going for Gold
    A Complete Marketing Strategy for Speakers
    Resource Type: Book
    Published: 2000
    
28. Steven Goldhar, President and Founder of Sundance Media Inc.
    Media Profile in Sources
    Resource Type: Organization
    
29. Green Business: Hope or Hoax?
    Toward an Authentic Strategy for Restoring the Earth
    Resource Type: Book
    Published: 1991
    Is green business a viable strategy or a contradiction in terms?
30. Guerrilla P.R. Wired
    Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
    Resource Type: Book
    Published: 2007
    Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
31. Guerrilla P.R.
    How You Can Wage an Effective Publicity Campaign...Without Going Broke
    Resource Type: Book
    Published: 1993
    
32. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    Published: 2001
    Strategy and tactics for successful media campaigns.
33. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
34. HitGrab Inc.
    Media Profile in Sources
    Resource Type: Organization
    
35. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    Published: 2002
    Using media relations to support your marketing strategy.
36. How to Brand Yourself
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
37. How To Make A Whole Lot More Than $1,000,000 Writing, Commisioning, Publishing and Selling "How To: Information
    Resource Type: Book
    Published: 1990
    Lant makes the point that if you know something or have something to say, them you ought to be doing everything you possibly can to get that out to as many people as possible. This book is full of advice about how to do it.
    
38. How You Too Can Make At Least $1 Million (But Probably Much More) In The Mail-Order Business
    Resource Type: Book
    Published: 1979
    
39. Alan K'necht, SEO, Internet Trends & Innovations Expert
    Media Profile in Sources
    Resource Type: Organization
    
40. Low-Budget Online Marketing for Small Business
    Resource Type: Book
    Published: 2005
    
41. Wendy-Moore MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
    Media Profile in Sources
    Resource Type: Organization
    
42. Mail Order
    ...Starting up, Making it pay
    Resource Type: Book
    Published: 1979
    
43. Mail Order Magic
    Surefire Techniques to Expand Your Business by Direct Mail
    Resource Type: Book
    Published: 1983
    
44. Mail Order Moonlighting
    Resource Type: Book
    Published: 1976
    
45. Marketing Mirage
    How To Make It A Reality
    Resource Type: Book
    Published: 1987
    
46. Marketing Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources
    Resource Type: Internet WWW site
    A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
47. Marketing Your Books
    A collection of profit-making ideas for authors and publishers
    Resource Type: Book
    Published: 1990
    
48. Richard Martin
    Media Profile in Sources
    Resource Type: Organization
    
49. Maximum Gifts by Return Mail
    Resource Type: Book
    Published: 1989
    Excellent book on direct mail fundraising.
    
50. The Membership Mystigue
    Resource Type: Book
    Published: 1986
    
51. Money Making Marketing
    Finding the People Who Need What You're Selling and Making Sure They Buy It
    Resource Type: Book
    Published: 1991
    
52. 101 Ways to Market Your Books
    Resource Type: Book
    Published: 1986
    
53. 101 Ways To Market Your Books For Publishers and Authors
    Resource Type: Book
    Published: 1989
    Advice for book publishers and authors about how to market their books.
    
54. 1001 Ways to Market Your Books
    Resource Type: Book
    Published: 1988
    
55. The Online Copywriter's Handbook
    Resource Type: Book
    Published: 2002
    
56. Our business is helping you to promote your business
    Business promotion
    Resource Type: Article/Report/Letter
    Published: 2009
    Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
57. Powerful publicity and marketing tools for publishers and authors
    Resource Type: Article/Report/Letter
    Published: 2009
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
58. Promotion
    Advertising, Publicity, Personal Selling, Sales Promotion
    Resource Type: Book
    Published: 1977
    
59. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
60. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources
    Resource Type: Organization
    
61. Sales Gurus Speak Out
    Resource Type: Book
    Published: 2005
    
62. "Selling The Invisible - A Field Guide To Modern Marketing" Book Review
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.
    
    
63. The Six Figure Speaker
    Formula for a Six-Figure Income as a Professional Speaker
    Resource Type: Book
    Published: 2008
    A guide for professional speakers with strategies for success.
64. Solutions in Mind
    Media Profile in Sources
    Resource Type: Organization
    
65. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
66. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
67. Sources welcomes Adam Strimaitis, Author of The Millionaire Moron
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2008
    Sources welcomes a new member: Adam Strimaitis, Author of The Millionaire Moron. Adam Strimaitis is an author, professional speaker and corporate trainer.
    
68. Sources welcomes BlueRush
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production.
69. Sources welcomes Diane Craig
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Diane Craig is a leading expert in all matters of image and etiquette. She provides carefully designed programs to help individuals progress through their own organizations by improving their interpersonal communication skills and professional image.
70. Sources welcomes Richard Martin
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2010
    Sources welcomes a new member: Richard Martin. Richard Martin is President and Founder of Alcera Consulting Inc. He helps individuals and organizations to thrive and leverage opportunities in the face of rapid change, risk and uncertainty.
71. Sources welcomes Solutions in Mind
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Solutions in Mind is a uniquely qualified world-leading authority on communication, utilizing innovative communication tools to coach organizations and individuals to understand how the mind works.
72. Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc.
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.
73. Sources welcomes the Canadian Centre for Skills Development & Travel College Canada
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2008
    Louise Blazik is a Travel & Tourism Expert often interviewed by the media on TV and radio; world traveller; author; consultant and Training and Development Specialist.
    
74. Sources welcomes Wendy Moore-MacQueen
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
75. A Step-by-Step Guide to Being a Successful Consultant
    Resource Type: Article/Report/Letter
    Published: 1998
    A practical guide to becoming a successful consultant.
76. Adam Strimaitis, Author of The Millionaire Moron
    Media Profile in Sources
    Resource Type: Organization
    
77. Successful Event Marketing Strategies
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips for marketing your events.
78. Successful Marketing Strategies for Nonprofit Organizations
    Resource Type: Book
    This book outlines how to enhance marketing strategies to reach consumers and donors who support nonprofit organizations.
79. Université de Moncton
    Media Profile in Sources
    Resource Type: Organization
    
80. Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2010
    riceworks Competes with Marketing Heavyweights In Developing Charity Contest Using Crowdsourcing and Social Media Marketing Tactics
81. What Guerrillas Know About USPs
    Resource Type: Article/Report/Letter
    Published: 2009
    A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
82. What Guerrillas Know About USPs
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to
83. Wilfrid Laurier University
    Media Profile in Sources
    Resource Type: Organization
    

Experts on Marketing in the Sources Directory

1. Canadian Centre for Skills Development & Travel College Canada
2. Château des Charmes Wines
3. Durham College
4. Alan K'necht, SEO, Internet Trends & Innovations Expert
5. Richard Martin
6. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
7. Solutions in Mind
8. The Sources HotLink
9. Speakers Gold
10. Université de Moncton
11. Wilfrid Laurier University