1. Blowing Your Own Horn!
   Resource Type: Article/Report/Letter
   Published: 2000
   Launching your own public relations campaign.
2. Business Guide To Promotion
   Resource Type: Book
   Published: 1988
   
3. The Canadian Public Relations Society, Inc.
   Media Profile in Sources
   Resource Type: Organization
   
4. Expose Yourself!
   Resource Type: Article/Report/Letter
   Published: 2006
   A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
5. 5 Perfectly Promotable Ideas
   Sources News Release
   Resource Type: Article/Report/Letter
   Published: 2009
   As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
6. Frequently Asked Questions about Sources
   Resource Type: Article/Report/Letter
   Published: 2009
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
7. Getting your story into the media
   Resource Type: Article/Report/Letter
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
8. Going for Gold
   A Complete Marketing Strategy for Speakers
   Resource Type: Book
   Published: 2000
   
9. Guerrilla P.R. Wired
   Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
   Resource Type: Book
   Published: 2007
   Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
10. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
11. Managing the Media: A Lesson in Making Publicity Come First
    Resource Type: Article/Report/Letter
    Published: 2002
    Case study of media relations strategy.
12. The Media Book: Making the Media Work for Your Grassroots Group
    A Step-by-Step Guide
    Resource Type: Book
    Published: 1981
    
13. Media Exposure
    Resource Type: Article/Report/Letter
    Published: 1997
    Promoting your magazine on a shoestring.
14. Model Business Plans for Service Businesses
    Resource Type: Book
    Cohen provides step-by-step guidance for developing business and marketing plans for small business wanting to save on consulting fees.
15. Promotion
    Advertising, Publicity, Personal Selling, Sales Promotion
    Resource Type: Book
    Published: 1977
    
16. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
17. Publicity, Newsletters, and Press Releases
    Resource Type: Book
    Published: 2002
    
18. Publish and Prosper
    Blogging for Your Business
    Resource Type: Book
    Published: 2006
    Written from the business person/designer's perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures.
    Available on the Sources Intranet via the MarketingHelp file.
    Filename: PublishandProsper-BloggingforYourBusiness-NewRiders-2006.cfm
19. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

Experts on Promotions in the Sources Directory

1. The Canadian Public Relations Society, Inc.