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Why Buyers Don't Choose You Fillmore, Cathleen http://www.sources.com/SSR/Docs/HLCA0040-WhyBuyersDontChooseYou-Fillmore.htm Publisher:  Sources HotLink Year Published:  2010   Resource Type:  Article/Report/Letter Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect. Topics Professional Speakers Speakers Speaking/Professional

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