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Building on the Emotional Experience of the Brand Linking Individual Brands With the Brand of a Convention or Event Saxby, David http://www.sources.com/SSR/Docs/HLCA0028-EmotionalExpericenceBrand-Saxby.htm Publisher:  Sources HotLink Year Published:  2010   Resource Type:  Article/Report/Letter As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us. Topics Brand Identity Brand Strategy Brand Strategy Experts Professional Speakers Speakers

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