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How to Make Your B-roll Work LaVigne, Mark http://www.sources.com/SSR/Docs/HL2605-MakeBRollWork.htm Publisher:  Sources, Toronto, Canada Year Published:  2003   Resource Type:  Article/Report/Letter Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service. Topics Media Coverage Public Relations Videos Publicity Television Production Video News Releases Video Production

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